Franchisor Directory

We provide total backcare, seating and bedding solutions through our range of proprietary ergonomic products and selected exclusive lines from the best in the world, supported by informed decisions about functionality and performance.

Perhaps what is most astounding about our business is not how much we've grown in just over 18 years, but just how much growth potential still remains. By all accounts, what we and our valued partners have accomplished could just be a drop in the bucket compared to the potential growth of the future. The market is primed and ready for our expansion by way of new franchisees.

Three social factors are pushing our market oppourtunity:

• People are spending more time engaged in sedentary activities such as working at a computer or driving a vehicle and the authorities are aware of the health and safety effects.

• As the Baby Boomer generation ages, its members are taking a proactive approach to their health to achieve greater comfort and less stress in their lives.

• Younger people everywhere are becoming increasingly committed to a healthier lifestyle and the awareness of the important role, good ergonomics plays in spinal strength has never been greater.

All three cases present a strong need now - and in the future - for the products we offer at Backcare & Seating. To meet this growing demand, we're targeting the addition of new locations to our national store network. And because all of our stores are franchised, we offer an outstanding opportunity for qualified entrepreneurs who share our vision and want to reap the rewards.

We know what it takes to be successful, In 1989 Backcare & Seating comprised of one store. Today we have franchised and licensed operations via associated companies in 5 countries with the products we have been involved in creating being sold in 15 countries worldwide. The same products that are sold to the Metropolitan Police Force in London, City of Minneapolis in USA, the Premier of Ireland's office, Nokia's manufacturing facilities in Norway, are as a direct result of Backcare & Seating's participation in product design for the group.

The strategy for our success has always been clear: take a wide-open market, utilize a sound business model, and apply extraordinary dedication to serving our clients who seek relief and prevention of back and neck pain.

Melbourne, Victoria is where it all began, a physiotherapist and visionary established a unique specialty retail store with products geared towards health and posture, he soon realized the need to develop better seating solutions especially as customers spent more time sitting at work and home, this lead to the development of a range of world leading ergonomic products. Over the past 12 years these products have generated an enviable reputation for quality and performance in all ends of the world.

Early in 2007 a team of highly experienced organisation developers came together to generate the retail business through the existing licensed network implementing a complete re-engineering of the retail system and product offering taking Australia’s largest specialty retailer of comfort, wellness and ergonomic products to the next leg in its development whilst ensuring the company continues to have enormous positive impact on the communities it serves.

BackCare & Seating at a Glance Concept:
Ergonomic products and furniture for children, adults and seniors

Territory:
Australia wide 60 locations

Training Provided:
3 weeks initial training plus 2 weeks in-store. Ongoing training and support

Marketing Support:
Catalogue, product brochures, constant contact program, online local area marketing tools, internet, point of purchase, dedicated advertising and marketing team.

Agreement Terms:
5 years + 5 years

Investment Required:
$250,000 - $300,000

Business Established:
1990

Franchising Commenced:
2001

Qualifications Required:
General business, excellent communication and people skills.

"Since 2001 our backcare & seating cobranded store has provided a real point of difference from our competitors, due to the exclusivity of the key product range."

Tim Cohen Brighton Vic